Makeup industry is one of the most expanding industries because it is related to women and fashion and these two things are ruling the world. Makeup packaging tactics that can rule the makeup industry are known for very few brands that are attracting makeup lovers just by excellent and attractive packaging. Such packaging is not only very hard to compete with; it is also a challenge to create such packaging and even harder is to keep such makeup boxes within the budget of the brand or merchandiser. So what goes in makeup and styled related product packaging? Let’s find out!
Every Retail Industry Thrives on Good Packaging Design
Like every other brand or any retail or wholesale product that is not exactly giving a brand image, attractive packaging makes a product sell everywhere. One cannot simply put together an average design of packaging and especially in the makeup industry professional makeup box, and professionally designed merchandise is what sells. What appears good sells better in the age of e-commerce and only such a product gets the hype. So before you put down the weapons and fixate on one design, it is very important to consider all the aspects! Makeup is also thriving on good packaging like every retail brand today, the style of the packaging tells who the makeup is meant for without using a language, the only language such packaging knows is the language of style!
Few very Uncommon Styles Makeup Industries Can Try
Since now we know that style is everything in makeup packaging, let’s not forget the importance of good quality as well. Quality comes in many categories, it should look classy, expensive, shiny and blingy and most of all it should be strong enough to hold the makeup product right in its place. With that in consideration, there are a few styles in makeup packaging such as flat top boxes with lids, sleeve boxes, and pillow boxes professional makeup boxes that are not very common but they can be great!
Five things to avoid in Makeup Packaging
- Cheap looking makeup storage boxes with no relation to the brand itself is a bad idea; the packaging must always represent the brand.
- The size should always be perfect according to the shape and size of the product, bad sizing looks sloppy and can damage the product in many cases.
- Do not ignore the importance of branding on custom makeup boxes.
- Do not make retro and vintage boxes, they are not in fashion anymore and most brands are still making them.
- Do not copy the design of a famous brand, you can face a lawsuit, but worse will be when you will not have a brand identity of your own which is very bad.
Excellent Makeup Packaging Strategy for New Brands
Makeup packaging boxes are different than their display boxes. This is the box that will do many things for your product, it will make it look irresistible, and it will also protect your stylish products from damage. Get a very inexpensive packaging material that is super sturdy and super good quality and something that is also very cheap like Kraft. Such material will provide safety and will look good all at the same time and add further value to the brand.
Why old Brands Should Introduce new Makeup Packaging and Refresh it
Well for one you have to make sure that your customer doesn’t get bored and find it monotonous to buy the same thing over and over again, if it is n the budget you need to also revamp your packaging bottles and makeup containers too and make them better, makeup boxes UK better not stay the same always and they must evolve in order to keep buyer’s interest and to motivate buyer to choose your brand as soon as they run out of their favorite foundation or they want to try a new lipstick!